Measuring Sustainability by Environmental Innovativeness: Results from Action
نویسندگان
چکیده
Corporate sustainability is increasingly regarded as a management task. Thereby, especially environmental performance is becoming an important indicator. This paper addresses a measurement approach of evaluating environmental performance from an innovation perspective. Based on the insights from action research at a multinational corporation in Germany, we stress the importance of environmental innovations and propose to measure sustainability in terms of environmental innovativeness. We present a step-by-step methodology for developing an indicator called “Environmental Innovation Power (EIP)”. We end the paper with a discussion and a brief conclusion.
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